Don’t Look Away Now

What’s with the current trend for movie posters where the hero (and sometimes the villain) gazes moodily away from the viewer? It’s as if Robocop can’t meet our gaze, or Brad Pitt is ashamed to look us in the eye, or Dwayne Johnson doesn’t want us to see him in his Hercules outfit. It could represent something of the of the recent cliche of the tormented hero, the agonising responsibilities of being responsible for other people’s lives, or just a general lazy me-too-ism of graphic design. But like the trope of turning one’s back from a couple of years ago, this trend looks like it will run for a while. I look forward to this little motif hitting peak shoegaze around about the time of the pre-release publicity posters for Superman vs Batman. They’ll both be shiftily averting their eyes from us. I plan to return the favour.

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