The latest in my semi-random, long-neglected series of asides on special effects continues with the concept of the “reveal”. This is that moment when you finally get to see the spectacular object that has been withheld from you for so long. A good reveal will not just happen, but will be the culmination of a series of gestures that draw you in to a state of curiosity, suspense and anticipation. In short, if they’ve spent a lot of money on their biggest selling point, they’re going to make you wait to see it.
Spectacular Attractions 